Curtis MacHale
Curtis McHale is founder and president of SFN Design, a WordPress development firm. He has been building ecommerce websites on WordPress for 10 years — specializing in WooCommerce and membership sites.
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Marketing & Advertising
Offline Sales Tips for Online Merchants
May 10, 2018 • Curtis McHale
Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month,
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Checkout Tactics
5 Ways to Increase Sales at Checkout for a WooCommerce Store
April 19, 2018 • Curtis McHale
Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways ...
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Conversion
How to Supercharge Product Reviews on WooCommerce
April 3, 2018 • Curtis McHale
It is no secret that product reviews can help merchants increase sales. Reviews are proof that others found a product valuable, or not. WooCommerce provides the structured data to display rating stars in search results. But product reviews, properly utilized, can do much more. They can greatly increase conversions. In this post, I'll address four WooCommerce extensions that supercharge product reviews.
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Design & Development
6 Plugins to Automate a WooCommerce Store
March 20, 2018 • Curtis McHale
There is so much to manage with an ecommerce store. You need to maintain adequate stock. You have customer issues, server and hosting issues, and software bugs. A store owner should focus on the big picture items, not managing every detail. In this post, I'll address six WooCommerce plugins that can automate details of your store management.
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Design & Development
How to Automate Customer Recognition
March 6, 2018 • Curtis McHale
Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with your store. How do you recognize these milestones? What can you do to show appreciation?
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Checkout Tactics
Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients
February 21, 2018 • Curtis McHale
In "Optimizing Checkout Flow in WooCommerce," I offered tips on reducing abandoned carts by streamlining the checkout process. To be clear, however, you could spend years optimizing your checkout process and not eliminate abandoned carts. There are options to bring shoppers back to your store once they’ve moved on to other things. One of the best ways is to send emails to shoppers about the products they’ve left in their carts.
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Checkout Tactics
Optimizing Checkout Flow in WooCommerce
January 31, 2018 • Curtis McHale
Abandoned shopping carts are a hurdle for online merchants. Optimizing your checkout process will lower abandonment rates, and increase sales. In this post, I'll review methods to streamline and simplify a checkout. I'll cite examples from the WooCommerce platform. But the broader points apply to all merchants, on all platforms.
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