Convert Shoppers with the Trust of Amazon Prime
Nearly 75% of U.S. consumers are members of Amazon Prime. That’s roughly 150 million shoppers. Those members rely on Prime for fast, free delivery and easy returns. They’ve long valued Amazon for authentic reviews and secure, transparent checkout.
And through Buy with Prime, a new way to grow ecommerce sales, all U.S. merchants can benefit.
Buy with Prime
Here’s how it works. Merchants with their own ecommerce site sign up, then decide which products to offer Buy with Prime. Selected items will have the Buy with Prime button on their product pages, so customers can choose to check out using Buy with Prime.
Those customers experience a fast, familiar way to check out from your site using the shipping and payment information stored in their Amazon accounts. As a result, Buy with Prime — with 1-2 day shipping and transparent delivery times — increases purchase conversions by an average of 25%1.
With Buy with Prime, you receive shoppers’ order and contact details to provide customer service and nurture relationships for repeat sales.
FAQs
aiCommerce is a leading ecommerce consultancy and a Buy with Prime partner. In a recent Practical Ecommerce webinar, aiCommerce’s co-founder responded to a few frequently asked merchant questions.
Q: How does Buy with Prime help merchants?
A: Buy with Prime empowers you to grow sales on your own website. Stand out to shoppers with the trust of Prime and increase shopper conversions by an average of 25% with fast, free shipping, transparent delivery times, and a checkout experience that millions of shoppers love.
You can accelerate growth with a suite of marketing solutions designed to promote the Buy with Prime badge across your site, social, search, and email marketing channels. You can also improve your brand’s credibility among shoppers by offering authentic reviews from Amazon on Buy with Prime products.
Q: What does Buy with Prime look like to the shopper?
A: The product page has a “Buy with Prime” option. Shoppers click that button and check out directly on a merchant’s site using their Amazon account. Again, merchants receive shopper information, including order and contact details, which they can use to provide customer service and nurture relationships.
Q: Buy with Prime requires merchants to use Amazon Multi-Channel Fulfillment. Is that correct?
A: Yes. MCF is open to all businesses, whether or not you sell on Amazon. Merchants also need to sync with Amazon Pay if they haven’t already. That process is easy, too.
But Buy with Prime is all customers need to know. The experience for them is familiar to other places they buy using Prime shopping benefits.
Q: Do merchants have to offer their entire catalog on Buy with Prime?
A: No. You can offer Buy with Prime for selected products individually.
Q: Can merchants promote their Buy with Prime products offsite?
A: Yes. Many do it now with advertising. There’s a Buy with Prime badge for social media ads. Merchants link those ads to their own product detail pages.
As with other promotions, merchants should experiment and test, even with just a product or two.
Q: What’s the cost to merchants with Buy with Prime?
A: Merchants pay for what they use. The cost per unit for Buy with Prime orders depends on multiple factors, including product dimensions and weight, average order value, and the number of units per Buy with Prime order. The cost includes fees for fulfillment, storage, payment processing, and service. All fees, except for storage, are charged only after a sale.
About Buy with Prime
Buy with Prime allows merchants to offer Prime shopping benefits, including fast and free shipping, to Prime members on a merchant’s ecommerce site. Buy with Prime has increased shopper conversions by 25% on average, according to internal Amazon data. Buy with Prime requires no fixed subscription fee or long-term contracts. Merchants pay as they go and can cancel at any time. For more, please see Buywithprime.amazon.com.
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1. 25%. This data point measures the average increase in shoppers who placed an order when Buy with Prime was an available purchase option versus when it was not during the same period.