Category

Marketing & Advertising

The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.

Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media
Illustration of TikTok logo next to a person holding a smartphone
Social Media

TikTok Shop Slowed by Governments, Consumers

TikTok’s ecommerce efforts in the U.S. and E.U. have faced headwinds from lawmakers — and consumers.

Screenshot of Shuffles promo page on Pinterest
Social Media

Pinterest Shuffles Attracts Gen Z Females

Image from Snap with a male and female, with text "World-Enhancing Technology"
Social Media

11 Social Commerce Updates for Merchants

Illustration from Mozilla.social of a male and female under a tree
Social Media

11 New Social Networks for 2023

Screenshot of graphic of test results from ZeroGPt
Content Marketing

My Test of 10 AI Content Detectors

Illustration from Google Digital Garage of people learning
Social Media

Free Social Media Learning Resources

Photo of a middle-aged male holding a baby
Content Marketing

5 Content Marketing Ideas for June 2023

Google Ads logo on a smartphone screen
Google Ads

How ChatGPT Complements Google Ads

Image from home page of Amazon DSP
Marketing & Advertising

Demand-side Platforms Automate Ecommerce Ads

Illustrations of two male podcast hosts
Marketing & Advertising

13 Marketing Podcasts for Online Merchants

Screenshot of a female on a YouTube Shorts video
Social Media

YouTube Shorts Are an Underpriced Opportunity

Andrew Foxwell
Social Media

A Hunger to Learn Drives Paid Social Success

Screenshot of a mom and daughter from Target's Roundel web page
Marketing & Advertising

5 Reasons Retail Media Ads Fail

Mike Lee
Influencers & Affiliates

Pro Boxer Pivots to CBD Wellness

Illustration of an email notification on a smartphone screen
Email Marketing

‘Sniper Links’ Boost Email Subscriptions

Google Ads logo on a smartphone
Google Ads

Using Google Ads for Full-funnel Marketing

Kevin Williams
Content Marketing

Humor Lures Customers for Balls.co

Mastodon logo on a smartphone screen
Social Media

Can Mastodon Help Merchants?

Photo of a greeting card reading, "Happy Mother's Day"
Content Marketing

5 Content Marketing Ideas for May 2023

Allen Walton
Google Ads

Amid Headwinds, SpyGuy Doubles Down

Screenshot of mountain illustration from home page of Competitors.ai
Content Marketing

21 AI Tools for Marketers

Photo of a male and female shopping on a computer tablet
Marketing & Advertising

Retail Media Should be Data Thrifty

Image of Katrina McKinnon
Content Marketing

CopySmiths Founder on AI Writing Tools

Illustration of email coming from a laptop
Email Marketing

AI for Email Marketing

Screenshot of Deux pop-up soliditing a mobile phone number
Email Marketing

Study: Klaviyo, Text Messaging Drive DTC Ecommerce

Image of a female holding a smartphone from Oktopost home page.
Social Media

18 Social Media Management Tools for 2023

Nike swoosh with "Just do it" tagline below it
Marketing & Advertising

Unsure of Brand Ads? Just Do It

Screenshot of a de-influencer on TikTok
Influencers & Affiliates

The Rise of De-influencers

x