Social Media
Our social media marketing coverage addresses management tools, educational courses, platform tips, social analytics, and strategies for Twitter, Facebook, LinkedIn, Instagram, and more. We’ve interviewed merchants who rely on social media traffic, and vendors who provide specialized services.
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Social Media
My 3 Rules for Social Media Success
October 19, 2021 • Carolyn Mara
Roughly 4.2 billion people worldwide use social media. In 2021, all ecommerce businesses should attempt to connect with prospects on those platforms. This is my first post to help merchants utilize social media for brand awareness and sales.
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Social Media
6 TikTok Tools for Shopping
October 4, 2021 • Sig Ueland
TikTok is the latest social media platform to focus on ecommerce. TikTok unveiled its shopping platform at its inaugural World event, with new tools to help brands and merchants sell to TikTok's users. The release is a culmination of recent efforts to integrate shopping into TikTok.
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Social Media
Facebook Could Dominate Ecommerce
October 4, 2021 • Armando Roggio
Facebook is among the top social media networks in the world. It is also a leading advertising and communication platform. And it could soon dominate ecommerce.
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Social Media
21 New Social Media Tools for Merchants in 2021
September 12, 2021 • Sig Ueland
New and updated social media tools can enhance an ecommerce business. Here is a list of new social media tools and platform updates in 2021. There are tools for shopping, influencer marketing, live streaming, payments, dynamic advertising, and more.
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Social Media
Shopper Privacy Could Boost Contextual Ad Targeting
August 19, 2021 • Armando Roggio
Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.
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Social Media
What’s the Future of Social Media Advertising?
July 19, 2021 • Armando Roggio
Many businesses recognize the need for social media advertising. But describing social media ads is a bit like counting raindrops in a thunderstorm. The trends are many, fast-moving, and often gone in a flash. At least one industry practitioner believes social advertising is growing in acceptance despite tracking concerns.
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Social Media
How to Supercharge an Instagram Bio
May 27, 2021 • Kaleena Stroud
I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.
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Social Media
14 Brands on TikTok, for Inspiration
March 29, 2021 • Sig Ueland
Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. Here is a list of top brands on TikTok to inspire your production and marketing.
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Social Media
4 Ways to Drive Product Sales from TikTok
March 28, 2021 • Kaleena Stroud
Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
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Social Media
Will Social Commerce Disrupt Retail in U.S., Europe?
March 8, 2021 • Armando Roggio
Social commerce in China combines content, chat, live streaming, and sharing with in-app retail purchases, obliterating the distinctions between social media networks and online stores. China's style of ecommerce is so successful it has the potential to disrupt retail in the U.S. and Europe.
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Social Media
Social Media Updates for Commerce, Live-streaming, More
February 2, 2021 • Sig Ueland
Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.
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Social Media
Charts: Social Media’s Impact on Ecommerce Revenue
January 13, 2021 • Anna Kayfitz
Social media's impact on global ecommerce revenue varies depending on the platform. Almost half of Pinterest users shop on the site. Pinterest users also generate the highest average order value, at $154, versus other social media channels. Less than 10 percent of Snapchat and Twitter users shop for goods or services on those sites.
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Social Media
12 Outstanding Digital Media Campaigns from 2020
December 21, 2020 • Sig Ueland
Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.
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Social Media
Is Longer Copy Better for Social Media Ads?
November 29, 2020 • Kaleena Stroud
I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.
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Social Media
15 Social Media Plugins for WordPress
November 17, 2020 • Sig Ueland
Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.
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Social Media
Optimize Facebook Ads with Better Images and Copy
October 28, 2020 • Kaleena Stroud
Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.
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Social Media
How 20 Leading Brands Use Facebook to Engage Audiences
October 6, 2020 • Sig Ueland
According to its March 31 quarter-end results, Facebook has 2.60 billion monthly active users and 1.73 billion daily active users. For brands, Facebook can be a place to engage and inspire. Here is a list of brands that have successfully grown audiences on Facebook.
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Social Media
14 Tools for Selling on Facebook and Instagram
September 28, 2020 • Sig Ueland
Shopping on Facebook and Instagram is finally here. With the recent launches of Shops on both apps and Live Shopping, Facebook is facilitating easier commerce across its platform. Here is a list of tools to help you sell on Facebook and Instagram.
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Social Media
9 Pointers for High-converting Instagram Ads
September 27, 2020 • Kaleena Stroud
Instagram ads appear in users' feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. What follows are nine tips for high-converting Instagram ads.
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Social Media
8 Ways to Drive Product Sales on Instagram
July 29, 2020 • Kaleena Stroud
More than 130 million users tap on an Instagram shopping post at least monthly. That activity, combined with new shopping features, confirms that Instagram is quickly turning into one of the largest mobile shopping platforms. In this post, I'll review the top avenues for getting your products in front of an Instagram audience.
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Social Media
Advanced Strategies for Selling on Instagram
June 28, 2020 • Kaleena Stroud
Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
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Social Media
Writing Instagram Captions to Drive Sales
May 31, 2020 • Kaleena Stroud
Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.
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Social Media
Facebook Shops Are an Ecommerce Game Changer
May 22, 2020 • Armando Roggio
When the world's largest social media network decides to become an ecommerce platform, you can bet it will impact the industry and make a difference long-term. On May 19, 2020, Facebook added ecommerce Shops to Facebook business pages and Instagram business profiles.
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Social Media
17 Free Tools for Social Media Analytics
April 6, 2020 • Sig Ueland
Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
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Social Media
20 New Social Media Tools for Merchants
March 2, 2020 • Sig Ueland
Take advantage of new and updated social media tools to enhance your ecommerce business. Here is a list of recent launches from social media platforms. There are tools for content management, video production, 3D images, content monetization, micro-loan financing, networking your business, and more.
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Social Media
28 Helpful Marketing Tutorials for Facebook
February 3, 2020 • Sig Ueland
Facebook Blueprint offers free courses and learning paths about marketing on Facebook and its platforms, including Instagram, Messenger, and Audience Network. Here is a list of recent tutorials for Facebook.
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Social Media
16 Tools to Grow a YouTube Channel
January 13, 2020 • Sig Ueland
Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track results.
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Social Media
What’s the Value of Social Media?
December 18, 2019 • Anna Kayfitz
Ecommerce companies have different approaches to social media. Some view it as a way to generate brand awareness, such as with print and television ads. Others use it as a customer service portal for engagement. Regardless of the approach, a company that spends time or money on social media should measure the results.
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Social Media
13 New Social Networks for 2020
December 16, 2019 • Sig Ueland
Social networks can help merchants reach prospects, establish professional contacts, and research markets. They can also be a good way to share experiences and meet people.
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Social Media
22 Free Tools for Facebook Marketing
November 25, 2019 • Sig Ueland
With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
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