Content Marketing
Content marketing is creating, curating, publishing, and promoting articles, videos, and podcasts to attract, engage or retain customers. Our articles address topics such as content ideas, writing for search engines, examples from entrepreneurs, composition tools, and more.
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Content Marketing
18 Writing Tools for Grammar, Style, Content
July 13, 2011 • Sig Ueland
Content is king. If you run a blog, most of your content is language. For an ecommerce site, you write promotional copy, product descriptions, policies, procedures, and more. You need ...
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Content Marketing
Write Better Blog Posts, Pyramid Style
July 6, 2011 • Armando Roggio
Use a classic writing technique popularized in the newspaper industry's heyday to improve blog content and communicate with precision. The inverted pyramid is a writing structure that places a summary of the most important information about an article in the first paragraph and support...
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Content Marketing
5 Blogging Ideas to Engage Customers
April 12, 2011 • Armando Roggio
Engaging customers with both informative and entertaining content can be a key to keeping them long term and making additional sales. After all, what's better, a customer that buys once, or a customer that keeps on making purchases because your blog content draws them back to your site?...
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Content Marketing
3 Ideas for Generating Unique Content for Your Ecommerce Business
March 24, 2011 • Armando Roggio
Unique and entertaining content can help engage customers, encourage site traffic and earn your brand top-of-mind recognition. But sometimes, ecommerce entrepreneurs and marketers struggle to find new content ideas. This demand for fresh and one-of-a-kind content may be even more imper...
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Content Marketing
Free Blogs vs. Hosting Your Own: Pros and Cons
July 6, 2010 • Lorrie Thomas Ross
Should you host a blog on your own website with your own domain name, or use one of the excellent free blog sites? There is no universal "right" choice There are pros and cons to each option to consider for immediate and long-term blog success.
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Content Marketing
Make Friends and Boost Sales with a Content Marketing Strategy
April 1, 2010 • Armando Roggio
More than half of consumers surveyed in a 2009 study said that how much they trusted a merchant affected how likely they were to make a purchase. The findings, which were part of a ChannelAdvisor survey, are not surprising. In fact, it is almost common sense that shoppers don't like to...
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Content Marketing
Ecommerce Know-How: Customer-Centric Content as Link Bait
January 26, 2009 • Armando Roggio
Online shopkeepers can use good customer-oriented content to improve PageRank and increase sales. In the world of search engine optimization (SEO), link baiting is the practice of creating web content that is virtually irresistible to bloggers, Diggers, or other members of the linkerat...