Checkout Tactics
The ultimate goal of an ecommerce business is to move shoppers through the checkout process to complete a transaction. Our library of checkout tactics includes ways to streamline to avoid cart abandonment, ideas for removing distractions, tools for discounts and promotional offers, pricing strategies, thank-you pages, and more.
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Checkout Tactics
Boost Site Search Results with Unique, Trendy Keywords
March 21, 2017 • Pamela Hazelton
Most every online store needs a robust site search feature. Potential buyers need to find things quickly and easily. Search result filters are vital to help guide shoppers to exactly ...
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Checkout Tactics
7 Reasons Customer Service Agents Lose Sales
February 24, 2017 • Pamela Hazelton
After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting ...
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Checkout Tactics
Track Micro Conversions to Increase Sales
February 7, 2017 • Pamela Hazelton
Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume ...
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Checkout Tactics
7 Ways to Accelerate Your Online Store in 2017
January 11, 2017 • Pamela Hazelton
More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their ...
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Checkout Tactics
8 Ways to Harness Holiday Conversions
November 4, 2016 • Pamela Hazelton
The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do ...
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Checkout Tactics
Subscription Model Can Increase Lifetime Values
July 7, 2016 • Pamela Hazelton
While small business ecommerce continues to find ways to compete with large, branded sites and mobile apps, subscription models are getting more attractive. Amazon was one of the early adopters ...
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Checkout Tactics
Taking the Unexpected Out of Cart Abandonment
June 13, 2016 • Armando Roggio
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it what years of shopping cart ...
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Checkout Tactics
7 Ways to Add a Personal Touch to Your Ecommerce Site
February 7, 2016 • Pamela Hazelton
How do online businesses add that personal touch when face-to-face communication isn’t possible? Online shoppers seek in-person experiences even when the store is miles away. This goes beyond offering live ...
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Checkout Tactics
7 Website Elements that Kill Ecommerce Conversions
January 21, 2016 • Pamela Hazelton
We talk all the time about what boosts conversions but little time about existing elements that could be pushing potential customers away. Analytics show us when people leave. We can see ...
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Checkout Tactics
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales
December 8, 2015 • Pamela Hazelton
During the final two weeks of the Christmas shopping season, consumers are looking for the best deals online. Whether you sell exclusive products they can’t find elsewhere, or carry items ...
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Checkout Tactics
7 Quick Changes to Boost Ecommerce Conversions
September 22, 2015 • Pamela Hazelton
“How do I boost conversions?” It’s often the number one question from smaller online retailers. The question has potentially thousands of answers, and there is no cookie-cutter plan that suits every ...
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Checkout Tactics
What to Include in Site Navigation, for Higher Conversions?
July 21, 2015 • Pamela Hazelton
With the average attention span of online shoppers decreasing — reportedly, we now have no more than 8 seconds to inform web visitors of important details — the tried-and-true methods of navigation are changing.
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Checkout Tactics
Increase Sales by Removing Gender-specific Elements
July 8, 2015 • Pamela Hazelton
Many major brands successfully market gender-specific products. Most of these items rely on trigger words and colors to make them stand out. For example, BIC produced its popular pens in pastel colors
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Checkout Tactics
Eliminate Checkout Frustration with Custom Error Messages
June 5, 2015 • Pamela Hazelton
If you’ve ever tried putting together a piece of furniture without the instructions, you know how frustrating it can be when it doesn’t go as expected. You stand there, staring ...
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Checkout Tactics
How to Encourage Account Signup and Still Close the Sale
March 23, 2015 • Pamela Hazelton
Whether or not to utilize customer accounts is a never-ending debate. There are pros and cons to either method: prompting shoppers to create an account versus offering only guest checkout.
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Checkout Tactics
How Landing Pages Convert Visitors into Educated Buyers
March 9, 2015 • Pamela Hazelton
You’ve heard the term for years, but do you really know what a landing page is? More importantly, have you implemented any properly? To many storeowners, a landing page is a ...
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Checkout Tactics
6 Checkout Changes to Minimize Abandonment
December 8, 2014 • Pamela Hazelton
The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to check out complete the process.
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Checkout Tactics
10 Last-minute Ways to Increase Holiday Conversions
November 25, 2014 • Pamela Hazelton
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely revamp the online store itself,
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Checkout Tactics
5 WordPress Plugins to Reduce Cart Abandonment
March 21, 2014 • Joe Robison
A sizable percentage of ecommerce shoppers abandon the checkout process. Many of these abandonments are preventable with simple improvements. After all, those shoppers have already invested time and effort finding ...
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Checkout Tactics
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Merchant Voice
Reducing Cart Abandonment
September 6, 2013 • Richard Stubbings
The most important part of any ecommerce site is the checkout: the collection of money from your customers. You have spent time and money getting customers to your site, you ...
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Checkout Tactics
Reviewing the Checkout Process of 10 Leading Online Retailers
June 19, 2013 • Armando Roggio
The checkout process is the last step in completing an online transaction and making a sale. A well-planned checkout experience can significantly boost conversions. Leading online retailers have made their checkouts more adaptive, rewarding registered users, and giving site visitors ple...
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Checkout Tactics
3 Tips for Managing Shopping Cart Abandonment
April 24, 2012 • Armando Roggio
Recent studies indicate that 7 out of 10 online shopping carts are exited before a sale is completed. This abandonment rate seems to be rising, as online shoppers become more comfortable comparing prices and other product or service attributes. SeeWhy, a website conversion service, rep...
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Checkout Tactics
10 Quick, Easy and (Almost) Free Ways to Close Sales During the Holiday Shopping Season
November 16, 2011 • Pamela Hazelton
The highly anticipated holiday shopping season is already upon us. Active online stores are seeing more traffic, and price comparison sites have been feeding more data than in previous months. The big boost in traffic starts around November 19, and then skyrockets right after Thanksgivi...
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Checkout Tactics
Wait List Notifications: ‘Old School’ Feature Still Drives Conversions
August 9, 2011 • Pamela Hazelton
The "wait list" was first popular in the late 1990s — before comparison shopping and social media sites. — to allow shoppers to sign up for notifications about specific products. The concept is simple. When an item is on backorder, the shopper can enter his or her name and email addres...
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Checkout Tactics
11 Ways to Increase Conversions on Mobile Devices
May 27, 2011 • Pamela Hazelton
Last November, while stuck in a waiting room, I shopped for Christmas presents via my smartphone. Few of the stores I visited had a mobile site, making the navigation and checkout process time consuming and frustrating. I gave up on several, seeking out their competition. Some recent s...
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Checkout Tactics
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Merchant Voice
Pros and Cons of Checkout by Amazon’s Inline Checkout
April 19, 2011 • Jamie Salvatori
Checkout by Amazon allows your customers to use their Amazon login credentials to make purchases on your site. There are several different ways to integrate this into your store. The best “experience”, in my opinion, is their inline offering. In this method, your customers never leave...
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Checkout Tactics
10 Ecommerce Checkout Strategies
February 24, 2011 • Pamela Hazelton
When we hear the word “conversion” we often think landing pages, category and product page layouts and overall navigation. Let’s not forget the final point of conversion: the checkout process. The checkout page(s) are your last chance to seal the deal and complete a sale. The process i...
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Checkout Tactics
Ask An Expert: What Data to Mine from Abandoned Carts?
February 7, 2011 • PEC Staff
“Ask an Expert” is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, we address a question about collecting lost customer data from abandoned ...
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Checkout Tactics
6 Pointers for Selling Last-Minute Gift Certificates
December 17, 2010 • Pamela Hazelton
For years, gift certificates have been a difficult sell for the majority of small online stores. Despite consumer-advocacy laws that now require retailers to impose no fees and that limit expirations on gift certificates and gift cards, consumers are often reminded (especially during th...
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Checkout Tactics
Usability Report Card: OldWillKnottScales.com
October 14, 2010 • Pamela Hazelton
“Go ahead… hurt my feelings.” That was the subject of the message request by online store director Will Knott. He obviously understands my no-holds-barred approach, as his message concluded, “Punch me in the eye and bloody my nose…” Well, Will, I’m not that abrupt (at least, I don’t t...
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