Vanessa Penagos-Pino

Articles by: Vanessa Penagos-Pino

Vanessa Penagos-Pino

Vanessa Penagos-Pino is Director of Content and Inbound Marketing at 1-800-PetMeds, an online pet pharmacy. She is a digital marketer in South Florida with over 14 years’ experience.

Vanessa holds a B.A. in Marketing from Florida Atlantic University and is certified across several digital marketing principles.

Connect with Vanessa on Twitter or LinkedIn.

Marketing & Advertising
4 Tips to Build Brand Awareness on Social Media

July 19, 2017 • Vanessa Penagos-Pino

Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they ...
Marketing & Advertising
For Social Media Success, Avoid These 3 Mistakes

June 19, 2017 • Vanessa Penagos-Pino

Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks. In this article,
Marketing & Advertising
Showcasing Social Good through Social Media

May 15, 2017 • Vanessa Penagos-Pino

Many retailers have chosen to highlight as a competitive advantage their dedication to community and humanitarian efforts. Consumers, such as millennials, increasingly value companies that emphasize improving the wider society, as ...
Marketing & Advertising
How to Generate Leads from Social Media

April 5, 2017 • Vanessa Penagos-Pino

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce ...
Marketing & Advertising
User-generated Content Drives Awareness, Sales

February 2, 2017 • Vanessa Penagos-Pino

Exposing products and services to prospects is a challenge for many companies. With user-generated content, your customers do the selling for you. Whether it’s through online reviews, social media posts,
Influencers & Affiliates
3 Influencer Marketing Ideas for 2017

December 28, 2016 • Vanessa Penagos-Pino

Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in ...
Marketing & Advertising
3 Ways to Acquire Customers on Social Media

November 15, 2016 • Vanessa Penagos-Pino

Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,