Chris Silver Smith
Chris Silver Smith is president and strategist of Argent Media, a search engine marketing agency located in Dallas. He serves on advisory boards for Thomson Reuters FindLaw and Universal Business Listing.
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Marketing & Advertising
10 SEO Tips for Interior Designers
August 25, 2013 • Chris Silver Smith
Search engine optimization for interior decorators is challenging, particularly in larger markets where there can be hundreds of businesses vying to appear on Google's first page and in the "7-pack" of business listings. Designers often have limited time for online marketing, working seemingly around the clock to design spaces, meet with clients, and oversee contractors.
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SEO
SEO Tips for Local Contractors
June 19, 2013 • Chris Silver Smith
It's summertime and for many people this is a time for home improvement projects. For contractors this also means it's high season for business. For house painters, carpet and flooring installers, roofing companies, electricians, landscapers, swimming pool contractors, siding providers, and general building contractors, this is the time of year when ranking in the top of the search results can mean the difference between substantial revenues or mediocre profits.
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Marketing & Advertising
The Internship: Google Film Review, for Marketers
June 7, 2013 • Chris Silver Smith
Thanks to a special sneak preview of The Internship last night — hosted by the Dallas/Fort Worth Search Engine Marketing Association — I was able to view the new film that was set at Google's headquarters in Silicon Valley, a.k.a. the "Googleplex." I was particularly interested to see whether the film revealed anything new or noteworthy about Google from an Internet marketing perspective.
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Marketing & Advertising
How to Remove Ripoff Report Pages Via SEO
May 1, 2013 • Chris Silver Smith
Companies and individuals are becoming increasingly aware that their reputations are dependent on the first page of results when people search for their names on Google and Bing. Unfortunately, sites like RipoffReport.com and others often leap abruptly into visibility for name searches, embarrassing those affected and even harming business or individual's chances of employment.
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Marketing & Advertising
Influencing How Google Displays Your Page Description
February 5, 2013 • Chris Silver Smith
The brief preview text that appears below the links to your pages in Google's search results can be influenced by savvy marketers to improve site traffic through engineered meta descriptions. Read on for details.
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Keyword Research
5 SEO Keyword Research Sources in Google
October 3, 2012 • Chris Silver Smith
Many search marketers are intimidated by the keyword research phase of search engine optimization. They falsely assume that it requires purchasing expensive subscriptions to tools, or hiring experts. However, Google provides a wealth of data that you can leverage if you know where to look. Read on for five fantastic sources of keyword ideas in Google itself.
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