Alex Berg
Alex Berg is CEO of Fell Swoop, a user experience design agency in Seattle that focuses on ecommerce and lead generation businesses. He has over 20 years of experience in large-scale online companies such as Blue Nile, Expedia, and Ritani.
Connect with Alex via email or on Twitter.
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Local Business
Physical Stores Can Bolster Online Sales, for a Price
May 21, 2019 • Alex Berg
Opening a physical store was an anathema for early-day, pure-play ecommerce merchants. Why take on the financial burden of leases, construction costs, and staff? But the ecommerce landscape has changed.
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Local Business
The Keys to ‘Buy Online, Pick Up In-Store’
April 24, 2019 • Alex Berg
The emergence of buying online and picking up in store, as well as in-store returns for online purchases, is driving consumer shopping expectations. But less than half of physical retailers offer these capabilities. What follows are key factors in implementing BOPIS.
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