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Google Ads
Seven Tactics to Boost Online Banner-ad Response Rates
September 26, 2008 • Armando Roggio
Ecommerce has been the great equalizer for retailers—a small book store in Iowa can oftentimes compete with Barnes & Noble, Borders, and Amazon for customers in New York, Los Angeles, Chicago or the world, but equality isn't always good. There are times when it's good to have a comp...
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Platforms & Apps
Magento's iPhone Theme: Mobile Commerce for the Masses?
September 24, 2008 • Armando Roggio
Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first step toward leveling the playing field for small online retailers who want to compete in the lucrative and booming mobile ecommerce market. Mobile eCommerce ...
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Platforms & Apps
Yahoo! Store Users: SSL Servers are Moving
September 22, 2008 • Armando Roggio
Yahoo! Merchant Solutions, a leading ecommerce provider, is migrating its secure socket layer (SSL) certificates to new servers, improving their system's flexibility, but forcing some e-retailers to make changes to their stores before an October 15 deadline to avoid cart errors. The SS...