Marketing & Advertising
The marketing of an ecommerce business is paramount to its success. Our coverage includes insights on email marketing, content marketing, pay-per-click advertising, social media marketing — Facebook, Twitter, Instagram, Pinterest — affiliate marketing, video advertising, and much more.
Content Marketing | Email Marketing | Google Ads | Influencers & Affiliates | Social Media-
Content Marketing
5 Content Marketing Ideas for September 2022
August 1, 2022 • Armando Roggio
This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more.
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Email Marketing
Understanding Email Marketing Metrics in 2022
July 26, 2022 • Carolyn Nye
Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more.
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Content Marketing
AI Tools Streamline Content Marketing and SEO
July 21, 2022 • Armando Roggio
Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial.
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Email Marketing
Drive Email Engagement with Embedded Video
July 12, 2022 • Armando Roggio
Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started.
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Social Media
20 Tools to Sell Products on Pinterest
July 12, 2022 • Sig Ueland
Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.
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Google Ads
5 Steps to Prepare Google Ads for 2022 Holidays
July 11, 2022 • Matthew Umbro
Get more from Google Ads this holiday season by preparing early. Here are five timely tips from Google Ads guru Matt Umbro, addressing Enhanced Conversions, extensions, and more.
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Content Marketing
5 Content Marketing Topics for August 2022
July 5, 2022 • Armando Roggio
Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd.
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Email Marketing
Email Marketing: Tips for Getting Started
July 4, 2022 • Carolyn Nye
Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.
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Social Media
31 Free Twitter Tools for Small Businesses
June 27, 2022 • Sig Ueland
Twitter can promote products and services and communicate a brand. Here's our all-new update of native and third-party Twitter tools to help businesses reach a big audience.
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Social Media
14 Social Networks for Entrepreneurs
June 20, 2022 • Sig Ueland
A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more.
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Email Marketing
6 Email Triggers for Max Conversions
June 20, 2022 • Pamela Hazelton
Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.
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Google Ads
Use ‘Experiments’ to Test Google Ads
June 5, 2022 • Matthew Umbro
Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece.
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Content Marketing
5 Content Marketing Ideas for July 2022
June 1, 2022 • Armando Roggio
This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more.
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Content Marketing
How to Find Content Topics for SEO
May 30, 2022 • Armando Roggio
Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.
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Email Marketing
7 Reasons Why Marketing Emails Fail
May 24, 2022 • Carolyn Nye
A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
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Content Marketing
13 Platforms for Blogging
May 23, 2022 • Sig Ueland
A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
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Influencers & Affiliates
Advertising Trends from Top DTC Brands in 2022
May 23, 2022 • Armando Roggio
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
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Influencers & Affiliates
Podcast Advertising Basics for Ecommerce Brands
May 19, 2022 • Armando Roggio
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself.
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Social Media
Top 15 Brands on Instagram, for Inspiration
May 16, 2022 • Sig Ueland
Learning from top brands on Instagram can help merchants generate content ideas for their next campaign. Here is a list of top brands, including NASA, Nike, ZARA, and more.
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Content Marketing
14 New and Updated Online Video Tools
May 15, 2022 • Sig Ueland
Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
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Google Ads
Google Topics Resembles Contextual Advertising
May 12, 2022 • Armando Roggio
Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
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Google Ads
4 Questions for a Prospective PPC Agency
May 9, 2022 • Matthew Umbro
Contributor Matt Umbro is a long-time pay-per-click agency exec. Here are four questions he would ask a prospective agency if the roles were reversed.
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Content Marketing
5 Content Marketing Ideas for June 2022
May 5, 2022 • Armando Roggio
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
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Social Media
Charts: Metaverse Market Size, Participants
May 4, 2022 • Adel Boukarroum
The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook.
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Content Marketing
Use Revue for Twitter Content Marketing
May 3, 2022 • Armando Roggio
Twitter's editorial newsletter service, Revue, is an opportunity for content marketers and creators to build email lists directly from their Twitter profiles.
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Marketing & Advertising
5-point Advertising Plan to Drive Performance
April 19, 2022 • Armando Roggio
Advertising is too expensive without first understanding a campaign's goals, channels, budget, and more. Here's our 5-point plan to get the most from your next campaign.
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Email Marketing
Tips for Selling Ads in an Email List
April 18, 2022 • Carolyn Nye
Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
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Google Ads
How Conversion Data Improves Google Ads Automation
April 12, 2022 • Matthew Umbro
For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
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Social Media
20 Top Selling Shops on Etsy
April 11, 2022 • Sig Ueland
Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy.
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Content Marketing
5 Content Marketing Ideas for May 2022
April 4, 2022 • Armando Roggio
The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day."