Code

Ecommerce sites consist of code. We address many code-related topics, including where to learn code, minimizing technology risks, automated testing, HTTP status codes, JSON-LD, CSS and JavaScript frameworks, and more.

Code
Optimizing HTML Code for Maximum SEO

February 1, 2006 • Brian Getting

Overview Search engine optimization has come to the forefront in recent years as competition for search engine rankings increases. Online business owners often times rely heavily on search engines to generate traffic to their websites, which in turn increases the chances of those visit...
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HTML Email: Effectiveness Requires Planning

January 1, 2006 • Brian Getting

Email can be an essential tool for every online retailer. Professional-looking emails instill confidence, build brand awareness, and increase customer loyalty. Retailers can send email communications using HTML that are as visually engaging and effective. There are a couple of points, h...
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An Introduction to CSS – Part 3

January 1, 2006 • Brian Getting

Overview In our last two tutorials about Cascading Style Sheets, we covered how to apply styles to all instances of an HTML tag, and also how to create style classes and then selectively apply styles to only certain HTML tags. For the most part, our styles were limited to font treatmen...
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Encoding Images Using HTML

January 1, 2006 • Brian Getting

Overview One of the most basic HTML elements is the image tag, which is used to tell a browser to display an image on a webpage. While it is a simple tag to learn, the image tag has quite a few attributes that are important to be aware of. For example, using these attributes we can tel...
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An Introduction to CSS – Part 2

December 1, 2005 • Brian Getting

Overview In our last Cascading Style Sheets (“CSS”) tutorial we learned how to apply CSS styles to HTML tags using tag selectors. Using these tag selectors we were able to format information using an external style sheet rather than putting all the formatting code into our HTML documen...
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An Introduction to CSS

November 1, 2005 • Brian Getting

Overview Building HTML pages that are both search engine friendly and appealing to your users is crucial to the success of an online business. In the past, there was a give-and-take relationship between the structure and the formatting of websites. The more appealing the site was to th...
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HTML Primer for the Tech-Challenged

September 1, 2005 • PEC Staff

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HTML E-Mail: Text Font Readability Study

March 1, 2001 • Dr. Ralph F. Wilson

In February 2001 my Doctor Ebiz readers patiently answered survey after survey to help me determine what they considered the most readable fonts and sizes for HTML e-mail. While this may come as no surprise to you, it is causing me to change my standards.