Samantha Collier

Articles by: Samantha Collier

Samantha Collier

Samantha Collier is the owner-operator of What's Next Consulting, a digital marketing and copywriting firm in Newcastle upon Tyne, U.K.

Samantha's marketing career began in 2008 as a social media strategist at the British Broadcasting Corporation. She has since worked for Silverbean, a marketing agency, and as an in-house marketer for the Mayborn Group (baby product manufacturers), Accapi Group (European distributors), Ocado (online grocer), and Master Debonair (menswear retailer).

Samantha holds a B.A. in History with honors from Northumbria University and an M.A. in Radio Production and Management from the University of Sunderland.

Connect with Sam on LinkedIn or via email.

Social Media
4 Ways to Create Social Media Images, for Ecommerce

September 24, 2014 • Samantha Collier

The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the emphasis is now on imagery.
Social Media
4 Alternative Social Sites for Ecommerce Merchants

August 29, 2014 • Samantha Collier

Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not the only social platforms that ...
Social Media
Instagram vs. Vine: Which Is Better for Ecommerce?

July 29, 2014 • Samantha Collier

Instagram added video to its app in the summer of 2013. This feature came just five months after the launch of Vine, the video-sharing app. Both apps allow the creation ...
Social Media
Reddit for Ecommerce Marketers: Dos and Don’ts

June 30, 2014 • Samantha Collier

Reddit is a thriving social community based around sharing content. With more than 113 million monthly unique users, you may think this would be the perfect place for ecommerce marketers.
Social Media
What Does Snapchat Mean for Ecommerce?

April 30, 2014 • Samantha Collier

Snapchat has been one of the biggest social media breakthroughs of the last year. With limited web presence, this mobile-only messaging app focuses on personal and time-limited content. Snapchat’s private ...
Social Media
How to Plan Social Media Responses

April 1, 2014 • Samantha Collier

In the excitement offered by social media, businesses often push out messages with little consideration to how consumers use these channels to talk back. Businesses see social media as 9-to-5 marketing ...
Social Media
Social Media Scheduling for Ecommerce Merchants

February 26, 2014 • Samantha Collier

Using social media for ecommerce takes time. Running campaigns across several different networks is a challenge. And just when you seem to have it mastered, along comes a new network ...
Marketing & Advertising
8 Social Media Lessons from QVC

February 12, 2014 • Samantha Collier

Television shopping channel QVC launched in the U.K. in 1993. It has been hugely successful. QVC (“Quality, Value, Convenience”) excels at building trust in its service and convincing its audience to ...